Gamification in decentralized B2B networks

Abstract

Inter-organizational networks which are controlled as decentralized self-organizing units must establish transparency and trust in order to enable effective collaboration. Gamification, the introduction of game mechanisms in non-gaming contexts, is a promising approach to meeting this challenge. Using an example, we discuss how principles of gamification can be applied in a decentralized network to increase employees’ trust and motivation. At the same time, the evolving network profiles should generate competitive advantages without divulging internal corporate information.